No matter how successful company's products are, it's always a challenge to stand out from competitors. In fact, having the highest quality product available isn't enough to capture consumers' attention. You will need more than that. Specifically you need an attractive brand. Therefore, building a brand is very important to the long-term development of the business. And nobody can help a business successfully build a strong brand than a brand manager.
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The role of a brand manager
You can clearly understand the importance of a strong brand. But uncertain you can know the role of a brand manager for a business. Here is the role of the brand manager that you should know:
1- Maintain brand consistency company-wide
To maintain and develop a brand requires the efforts of many employees with a certain role. However, the effort of each employee is not enough. Everything only becomes perfect with the participation of a brand manager.
2- Move the brand forward through innovative ideas
In branding, the most important thing is to keep the brand growing continuously and steadily. But this isn’t possible without a dedicated person who works to come up with new ways to move forward. Regularly we forgot that promoting the brand is not the same as evolving it or helping it improve. That’s why having a brand manager concentrate on these brand activities is important.
3- Protect the brand during times of errors
There are times when a business brand occurs unexpectedly. Whether it’s just a minor error or a huge mistake, having a brand manager who figures out these situations and can set forth a plan to fix it is necessary.
Brand manager job description
Brand manager is responsible for understanding what makes our target consumer pay attention, and for developing marketing campaigns that position the brand of company according to those motivators. These marketing campaigns not only drive customer engagement, but also define the brand's reputation and image in relation to the market.
Every company constructs its marketing department differently, meaning a brand manager's responsibilities will vary from business to business. However, there is a popular job description template that you can refer to use in recruiting, or prepare for a brand manager interview.
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Brand manager responsibilities include, but are not limited to, the following:
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations.
- Researching and analyzing consumer behavior, market trends and competitor activity.
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
- Establishing budgets, performance specifications and sales estimates.
- Collaborating with different teams such as marketing, creative, legal,...
- Lead marketing team members through campaigns.
- Measure and report on success of marketing campaigns.
- Building brand awareness and increasing brand value and profitability.
- Ensuring that messaging and marketing activities are aligned with brand and company values.
Skills and personal qualities
When recruiting a brand manager, except for knowledge and experience, companies also typically look for candidates with the following skills and qualities:
1- Focus and Responsibility
As a Brand manager, you need to be able to execute ideas. Since you will work with a variety of organizational functions to achieve company’s goals. Therefore, you must be able to stay focused and be ready to take on multiple responsibilities.
2- Creativity
Brand is an effective tool to set your company apart from competitors. This requires insightful thinking as well as an aptitude for creative and out of the box thinking. A good brand manager will provide innovative strategies and ideas to bring your company stand out.
3- Updated with the latest industry trends
As a brand manager, you must stay on top of industry trends in marketing and buyer psychology. And then you should be able to expose their interest for the latest industry news and information.
Beyond the skills mentioned above, you also must possess other strong skills, including:
1- Strong research and analytical skills
2- In-depth understanding of the company’s current products and future concepts
3- Be a good listener, able to respond to results and consumer research
4- Budget-management skills and proficiency
5- Be an excellent communicator, both verbally and in writing
6- Be able to work well with a wide range of people from different parts of the business
7- Be a team leader, able to inspire others
8- Be able to manage different projects at the same time
9- Professional judgment and discretion that comes from years of experience in the field
10- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production,...
Brand manager salary
According to HRchannels, the average salary for a brand manager in Viet Nam is about 32.300.000 VND/month.
Depending on the company, industry, and years of experience, a brand manager can earn between 10.000.000 and 80.000.000 VND/month.
These figures are just a guide. In fact, actual rates of pay may vary. Cause depending on the employer and where people live. In addition, some companies offer annual bonuses depending on product and individual performance.
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Today, the reality of brands is they are forced to react quickly to keep up with how often the market can change and how fast information is shared. Therefore, brand manager must be willing to keep up with all types of discussions and information concerning industry and brand in order to succeed.
If you’re looking for your next great position as a brand manager, you can take the next step in your career by browsing job listings of HRchannels at HRchannels.com. Besides, you can apply online for brand manager jobs with HRchannels to connect with reputable recruiters today!
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