Senior Sales Representative (F&B/FMCG, EU Market)

Our client is a Viet Nam company, now looking for a Senior Sales Representative (F&B/FMCG, EU Market, $1550, ID21671)

• Manage, develop, and expand the company’s B2B partner portfolio across the European market, particularly in the F&B and FMCG sectors.
• Proactively develop target markets through cold calling, email outreach, networking, and participation in international trade fairs.
• Achieve assigned periodic sales targets/KPIs and drive business growth across the assigned territory.
• Provide product consultation, identify suitable product solutions, negotiate commercial terms and contracts, and close deals with wholesalers, retailers, supermarket chains, and distributors.
• Prepare and manage quotations, Sales Confirmations, and other relevant commercial documents.
• Maintain accurate customer and partner information in CRM/ERP systems and promptly handle customer inquiries and feedback to improve order retention and customer satisfaction.
• Coordinate closely with the Purchasing Department by consolidating market information, researching consumer trends, and monitoring market fluctuations to support sourcing and business decisions.
• Represent the company on business trips across Europe, including the Netherlands, France, Germany, and other key markets, to develop strategic partnerships, maintain customer relationships, and promote the company’s products.

• Bachelor’s degree or above in International Business, Business Administration, or a related field.
• Minimum 4–5 years of experience in B2B Sales, Business Development, or Import–Export, preferably with strong industry experience in FMCG, F&B, or Food products.
• Previous experience working in an FDI company, European company, or in a role involving regular direct communication and business transactions with international partners.
• Language requirements:
  • Good command of Chinese, with basic conversational English.
• Strong skills in B2B sales, negotiation, customer relationship management, and market development.
• Willingness and flexibility to undertake international business trips across Europe.