On 09/10/2007, Prudential Vietnam expanded its business to include consumer finance with the birth of the Prudential Vietnam Finance Company Limited (PruFC).
- PruFC is a non-bank organization, uses its own and investors' capital to offer loans, invest in, and provide financial services to customers and Vietnamese enterprises.
- PruFC provides personal loans, home loans and sale finance to meet the lifestyle needs of Vietnamese people.

OUR VISION & GOAL
To build a significantly larger and more profitable consumer financial business in Vietnam serving the emerging customer segments with world-class products and services in order to provide solutions to their lifestyle needs and aspirations.

OUR CORE VALUES
- RESPECT and value people and cultural differences
- ENCOURAGE an open and honest environment
- SUPPORT the company, our colleagues, our customers and our community
- PRACTICE what we preach and be a role model for these operating principles
- ENJOY the company of our colleagues and our work
- COMMITTED listening to our colleagues and customers
TRUST others and be trustworthy

OUR CENTRAL PHILOSOPHY
To provide the best services to our customers by offering the best solutions for their needs LISTEN, UNDERSTAND, DELIVER

OUR OBJECTIVE
We aim to be the:
- Lender of choice serving the Customer
- Employer of Choice serving our Employees
- Neighbor of Choice serving the Community