Job Detail
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Offerd Salary (USD) Login to view salary
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Career Level Manager
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Experience 5-7 Years
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Gender Male/Female
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Sector Hanoi, Bac Ninh, Hung Yen
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Industry Education/Training/Library, Advertising/Promotion/PR, Marketing/ Branding
Job Description
Our client is a Vietnam company, now looking for a Marketing and PR Manager (Education, $1400, ID16781):
- Create and implement comprehensive Marketing and Communications strategies to ensure the brand achieves high visibility and recognition globally among target audiences, including prospective students, alumni, current students, corporate partners, faculty, staff, media, and other stakeholders.
- Design and execute integrated marketing campaigns focused on domestic and international student recruitment. Oversee digital advertising efforts to drive lead generation and support enhanced conversion rates for admissions.
- Lead the development of promotional materials for admissions and branding, such as brochures, commercial videos, and corporate communication assets.
- Manage marketing and communications content, leveraging various media channels to boost the institution’s academic reputation. Develop and implement strategic media relations activities to highlight research, academic programs, and institutional achievements to diverse audiences.
- Supervise the creation and maintenance of creative resources, including online portals, branding toolkits, and managing external suppliers. Oversee major production projects such as video content, photography, and image libraries.
- Provide actionable marketing insights, including analysis of customer behavior and competitor activities. Use this data to support portfolio development, brand positioning, entry criteria refinement, and benchmarking to enhance student recruitment efforts and institutional reputation.
- Maintain clear and effective internal communication to ensure that all relevant departments and teams are informed of and aligned with marketing objectives and initiatives.
Requirement
- Male/Female.
- Graduated from university in marketing or communication related fields
- Having 05 years of experience as Marketing/Communications Manager. Preferably in the Education and Training sector.
- Fluent in English.
Keywords
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