Director of Sales & Marketing

Role Overview:
Oversee and manage sales and reservations teams to maximize revenue, promotional reach, and marketing opportunities.

Sales Responsibilities:

• Develop business strategies, detailed action plans, and implementation plans to achieve targets.

• Lead, direct, and supervise staff to ensure business objectives are met; regularly monitor progress.

• Research and develop new products and services; propose solutions to enhance business efficiency.

• Analyze local and regional market trends, as well as competitor activities, to identify growth opportunities.

• Define product positioning, packaging, and pricing strategies to maximize long-term market share.

• Expand customer networks by identifying new clients, nurturing relationships with partners and strategic clients, and developing agents and sales channels; represent the resort in sales events and promotional activities domestically and internationally.

Marketing Responsibilities:

• Develop and implement marketing strategies and brand standards.

• Oversee brand strategy execution and maintain brand consistency.

• Plan and manage market research activities.

• Manage relationships with international media and external stakeholders.

Revenue Management:

• Define market segmentation and guest source strategies based on resort development plans and market trends, aligning with approved budgets.

• Control pricing and policies across different market segments and customer sources.

Budget & Operations:

• Develop and manage the sales and marketing operating budget.

• Establish and optimize operational processes within sales and marketing departments.

• Regularly review service standards based on guest feedback.

• Ensure quality control across rooms division operations.

• Support owner and internal team communications.

• Ensure compliance with safety, security, and emergency preparedness procedures.

• Implement guest service initiatives to enhance the overall experience, including personalized services, VIP amenities, and special touches exceeding expectations.

Benefits:
To be discussed during the interview.