Brand Manager

Purpose of Role:

The Marketing Manager is responsible for planning and implementing marketing strategies to boost brand awareness and generate high-quality leads. This role involves managing marketing campaigns, evaluating their effectiveness, and driving lead generation across both digital and offline channels.

Key Responsibilities:

1. Marketing Planning and Execution

• Lead the development of annual marketing plans to optimize brand visibility and lead acquisition.

• Drive lead generation initiatives across digital and traditional marketing channels.

• Oversee content creation, media, events, and marketing initiatives, ensuring alignment with brand and editorial guidelines.

• Manage digital and print materials, including coordinating photography, videography, and editorial design as required.

• Continuously refine promotional campaigns to meet targets for inquiries, applications, acceptances, and enrollments.

2. Event Management

• Plan and execute marketing events such as open days, admissions days, community outreach, and promotional events to enhance brand presence.

• Manage event logistics, including venue selection, scheduling, budgeting, and on-site coordination.

• Liaise with external vendors and service providers to ensure smooth event execution.

• Evaluate event outcomes using feedback and performance metrics, and optimize future event strategies accordingly.

3. Campaign Management

• Utilize content, media, and PR opportunities to increase visibility and engagement.

• Monitor and analyze the performance of marketing activities, adjusting strategies for optimal results.

• Manage marketing budgets, ensuring resources are used efficiently and cost-effectively.

4. Collaboration and Relationship Management

• Build and maintain strong internal relationships to support marketing initiatives.

• Represent the organization at marketing and outreach events as needed.

• Male/Female, no age limit.

• Education: Bachelor’s or Master’s degree, preferably in Marketing or other Business-related fields.

• Experience: Minimum 5 years of experience in a similar role; experience in the education sector is an advantage.

• Language Requirements: Proficient in both English and Vietnamese, written and spoken.